Massive AAA gaming blockchain metaverse

Massive AAA gaming blockchain metaverse

Implement a community growth strategy and executed multiple engagement activities to grow the audience to 90,000 in less than six months, and architect NFT sales that raised over $15 million ADA in late 2022

Initially, the Cornucopias project had built a community of 9,000 on Discord and 7,000 on Twitter, with no activations on the other social media platforms or a definitive creative and partner strategy, or go-to-market plan


CHALLENGES:
Lack of a Multi-million dollar AAA game/metaverse development budget required for success

  • Stagnant token valuation (declining market conditions)

  • Early development stage (no viable progress to show)

  • Lack of clear branding, vision, and value proposition

  • Small 9k community (Cardano ecosystem)

  • The first promised NFT asset sale in 60 days

  • No marketing, PR or growth plan

Solving these challenges has led Cornucopias on a path to success and created one of the most engaged communities in Web3. Both the community and the company are thriving with a bright future

Initially, the Cornucopias project had built a community of 9,000 on Discord and 7,000 on Twitter, with no activations on the other social media platforms or a definitive creative and partner strategy, or go-to-market plan


CHALLENGES:
Lack of a Multi-million dollar AAA game/metaverse development budget required for success

  • Stagnant token valuation (declining market conditions)

  • Early development stage (no viable progress to show)

  • Lack of clear branding, vision, and value proposition

  • Small 9k community (Cardano ecosystem)

  • The first promised NFT asset sale in 60 days

  • No marketing, PR or growth plan

Solving these challenges has led Cornucopias on a path to success and created one of the most engaged communities in Web3. Both the community and the company are thriving with a bright future

RESULTS

RESULTS

CUSTOMERS

98,000

98,000

IMPRESSIONS

2.5M+

2.5M+

COMMUNITY

92,000

92,000

TIMELINE

6 months

6 months

ENGAGEMENT VS BENCHMARKS

100X

ACTIONS/SHARES/INVITES

1.1M

CONVERSION RATE

37%

CRM RESERVATION CONVERSION

12%

ENGAGEMENT

50X

ACTIONS/SHARES/INVITES

1.1M

CONVERSION RATE

37%

CRM RESERVATION CONVERSION

92%

THE

BRIEF

THE

BRIEF

Cornucopias faced a difficult challenge; late to a declining crypto market with a deep winter on the horizon

Fortunately, the core team are fearless and put every effort in building a powerful community to carry the project to brighter times.

Objectives


  1. Create a powerful brand, one that engages the passionate Cardano community

  2. Leverage the connection with Charles Hoskins (Cardano Founder)

  3. Serve the community for successful game asset NFT sales

  4. Build a brand and creative style that will endure

THE CREATIVE

SOLTION

THE CREATIVE

SOLTION

We created a digital Brand Identity designed to achieve:


Build brand equity by being familiar yet unique in the gaming and crypto space


Develop several outlets where the brand could shine

  • Website

  • Game design

  • Social media

  • Community - a marketing and recruiting engine!

  • Video, video, video - CopiCafe

  • Partnerships with key relevant projects

  • A differentiating event strategy

  • Killer Merchandise

We created a digital Brand Identity designed to achieve:


Build brand equity by being familiar yet unique in the gaming and crypto space


Develop several outlets where the brand could shine

  • Website

  • Game design

  • Social media

  • Community - a marketing and recruiting engine!

  • Video, video, video - CopiCafe

  • Partnerships with key relevant projects

  • A differentiating event strategy

  • Killer Merchandise

WEBSITE

WEBSITE

GAME DESIGN

GAME DESIGN

It's all about the game


Creating excitement inside and outside the community requires a creative approach to game design, a deep back story, and unlimited possibilities. Cornucopias is a metaverse and contains many worlds for gaming, commerce, entertainment and anything that can come from imagination

THE ART OF SOCIAL MEDIA

CONTENT THAT PERFORMS

THE ART OF SOCIAL MEDIA

CONTENT THAT PERFORMS

IN CONCLUSION

IN CONCLUSION

Cornucopias is a project for the long-haul, built by gaming and tech fanatics, in just about the most passionate blockchain community that exists today.

Grab your land, grind your game NFTs, and if you're bold enough… build something special in Cornucopias.

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