EasyCare brand realignment and go-to-market strategy

EasyCare brand realignment and go-to-market strategy

EasyCare brand realignment and go-to-market strategy

EasyCare brand realignment and go-to-market strategy

My role was to reposition the brand from top to bottom. Lead creative, marketing, events, PR, and innovate with technology.

My role was to reposition the brand from top to bottom. Lead creative, marketing, events, PR, and innovate with technology.

My role was to reposition the brand from top to bottom. Lead creative, marketing, events, PR, and innovate with technology.

My role was to reposition the brand from top to bottom. Lead creative, marketing, events, PR, and innovate with technology.

EasyCare made a three-year commitment to touch every facet of the brand, the company, and the people who make one of the best in the industry what it is today.

EasyCare made a three-year commitment to touch every facet of the brand, the company, and the people who make one of the best in the industry what it is today.

EasyCare made a three-year commitment to touch every facet of the brand, the company, and the people who make one of the best in the industry what it is today.

EasyCare made a three-year commitment to touch every facet of the brand, the company, and the people who make one of the best in the industry what it is today.

RESULTS

RESULTS

YOY REVENUE GROWTH

21%

REACH

28M+

28M+

MQL LEADS

3x

3x

PRODUCT LAUNCHES

16

16

THE

BRIEF

THE

BRIEF

  1. Create brand positioning that clearly communicates the value proposition and differentiation in the industry

  2. Define a marketing strategy that competitors cannot compete with

  3. Grow MQL's required to achieve 3x revenue growth targets

  4. Triple annual product launches

  5. Identify business and revenue opportunities

  6. Identify and dissolve silos within the organization

  7. Motivate an enviable company culture

Brand alignment with a well-conceived strategy is essential in such a large, multifaceted organization. The best brand strategies are rigid enough to guide and align yet playful enough to allow for interpretation and adjustment over time.


The considerable body of work could only be executed with such an impact by aligning with a well-defined strategy and building a culture of energized individuals who expand on the vision.

THE CREATIVE SOLTION

THE CREATIVE SOLTION

THE CREATIVE SOLTION

IN CONCLUSION

IN CONCLUSION

Despite having worked with some of the most prestigious brands in the world, the EasyCare experience has been the most satisfying. The profound impact of being empowered by a visionary CEO in Larry Dorfman, and building relationships with a large contingent of wonderful human beings, has shaped many insights and processes that serve me well.

My mission is to pass the knowledge, experience and energy forward.

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